Category Archives: local search

Truelocal launches iPhone app

News Digital Media gave a press release detailing a launch of a Truelocal iPhone app. “… will have a Location Based Service function enabling users to conduct on the spot searches for businesses within a specific radius of where they … Continue reading

Posted in GPS, Google maps, Location Based Services, Sensis, Telstra, Whereis, iPhone, local search, truelocal | 3 Comments

Australian Yellow Pages Listings Now Indexed by Google

It was only 4 months ago that I mentioned that: “Sensis have chosen to keep the content of Yellow Pages out of the reach of all Search Engines, in order to maintain control over their IP…” It seems now that … Continue reading

Posted in Sensis,, Yellow Pages, google maps australia, local search, truelocal | Leave a comment

Google Maps Australia Now Showing User-Created Photos from Panoramio

Recently noticed that Google Maps Australia is now displaying user generated photos alongside map search results. Some of these photos are sourced from photo searching/geo-tagging tool Panoramio, which Google acquired last year. Cool feature – see below And with Australian … Continue reading

Posted in geocoding, geotagging, google maps australia, local search, panoramio, photos | Leave a comment

Sensis to Offer Video Advertising to Premium Businesses..Following the Global Trend

Sensis recently signed a deal with KIT digital to offer video technologies to Sensis’ brands/businesses. Following the likes of Idearc Media, who launched video for online business directory, Superpages in October 2007 last year, Sensis will “… publish, manage anddistribute … Continue reading

Posted in KIT Digital, Sensis, Video Advertising, google australia, local search | Leave a comment

Yabble- New Business Review Website Soon to be Launched

Ross Hill, a Geelong-based 20-something enterpreneur, (with a few start-ups under his belt!), has launced Yabble: “Yabble is an online community for discovering and sharing Australian businessesthrough photos and written reviews from people you trust” Ross has made a comment … Continue reading

Posted in, local business reviews, local search | Leave a comment

Location Based Advertising..the Old School Way

I drove past this bus stop yesterday with a ‘Barbeques Galore’ advertisement with a ’500 m Left’ sign – a classic example of Location Based Advertising (LBA). LBA can be defined as advertising that is: “… matched to the physical … Continue reading

Posted in JCDecaux, LBA, LocalVision, local search, location based advertising | Leave a comment

Westfield Trials Product Search With Local Twist

Westfield Garden State Plaza in Paramus, New Jersey recently annouced: “…the launch of a new service which allows consumers to find any product, brand or sale available in the shopping center using the Internet or mobile phones…” So you’ve got … Continue reading

Posted in Australia, Wesfield, local search, product search | Leave a comment

Local Search in bed with Navigation

It was only a matter of time before the local search and navigation markets collided. In the US,Yahoo has recently partnered with Dash Navigation to provide users of Dash Express access to Yahoo Local search, via their cars It has … Continue reading

Posted in GPS, Navteq, Optus, Sensis, Yahoo local, local search, navigation, traffic | Leave a comment

Looks like people are growing fond of local search..

WebVisible and Nielsen Ratings recently released the results of their study on local search, based on the internet search behaviour of a group of 2,800 internet users in the US. It would be interesting to see what the results would … Continue reading

Posted in Australia, local businesses, local search, nielsen ratings | Leave a comment

Will ChaCha trump the big 3 local search engines?

I performed a local search on the search engine ChaCha yesterday, which describes itself as being the ” World’s Biggest Live Search Site “.To evaluate the effectiveness of using a ‘human’ search engine, I typed in” Best bush walk review, … Continue reading

Posted in ChaCha, Chacha pranks, Sydney, local search, reviews | Leave a comment