Category Archives: truelocal
Truelocal launches iPhone app
News Digital Media gave a press release detailing a launch of a Truelocal iPhone app. “…Truelocal.com.au will have a Location Based Service function enabling users to conduct on the spot searches for businesses within a specific radius of where they … Continue reading
Australian Yellow Pages Listings Now Indexed by Google
It was only 4 months ago that I mentioned that: “Sensis have chosen to keep the content of Yellow Pages out of the reach of all Search Engines, in order to maintain control over their IP…” It seems now that … Continue reading
truelocal Launches Business Reviews
It has been a long time coming, however truelocal have launched a reviewing feature on their website (they were dropping subtle hints about reviewing features back in May this year. This makes truelocal the 2nd major business directory to provide … Continue reading
Local Search Control with Google Maps Australia
Interesting post from Pamela Fox at the Google Maps API Team about the Local Search control (which has been around since June 07, with support for Australian only recently been given).The Local Search control within Google Maps enables a developer … Continue reading
News Digital Media to Publish Google Ads
Much to report about Google and News Ltd this month, this time its about an ad partnership. The multi-year deal, which could generate millions of dollars in pay-per-click revenue to be shared between the two parties, will also see Google … Continue reading
Local Business Search / Review Scene in Australia
After reading Monte Huebsch’s Local Search article, I thought that in a similar vein, I would provide a summary of the local business review scene in Australia, as this is a sub-set of local search and is an area that … Continue reading
truelocal Mobile Search on 3
I recently received a MMS from my 3, my mobile provider, promoting truelocal mobile, a service that was launched last month. This is an aggressive move for truelocal, given that 3 has a 3G customer base of 1.4 million people … Continue reading
truelocal – Reviews & Recommendations?
Found some slightly puzzling search engine results today for truelocal. The keywords ‘Reviews’ and ‘Recommendations’ are appearing alongside their url in Google’s search engine results.Further investigation reveals that in their site html, they have actually included the following How very … Continue reading
truelocal in the local papers
Found this online/offline offer from truelocal in my local paper today। From an advertising perspective, truelocal certainly do have an incredible advantage here – the ability to target their offline user base locally to drive traffic to the site, which … Continue reading