What are the Top-Picks of Paris Saint-Germain Players at Paris Baguette?

• Paris Baguette releases first global Digital ad in South Korea, the United States, France, and Southeast Asia
• Paris Saint-Germain players star in Mukbang video, captivating audiences with a humorous twist in Paris Baguette’s latest ad; Five products selected by players, now available at Paris Baguette

PARIS and SEOUL, South Korea, April 19, 2024 /PRNewswire/ — Paris Baguette has released its “Let’s Paris” ad video, in collaboration with Paris Saint-Germain, the most successful football club in France, to both Korean and global audiences.

The Let’s Paris video is themed around the favorite picks of Paris Saint-Germain’s star players. The players featured in this video happily enjoy the flavors of Paris Baguette’s newest breads, adding an extra spark to their tasting adventure.

The video opens with players savoring Paris Baguette treats at Parc Des Princes, the home stadium of Paris Saint-Germain. While the players initially gathered to celebrate a teammate’s birthday, they were so captivatedby the delicious breads that they forgot the celebration.

The five signature products from the ad will soon be available at Paris Baguette stores. The “Chaltteok Cream Bread,” paired with Lee Kang-in, blends the chewy nature of Chaltteock (Glutinous rice cake), inspired by Gyeongdan (Sweet rice balls), with the airy sweetness of whipped cream, symbolizing the cultural rendezvous between Korea and France. The “Strawberry Tart,” a dessert shaped like a crown of victory and adorn with fresh strawberries and a rich vanilla bean custard cream, is reminiscent of goalkeeper Gianluigi Donnarumma. The “Vanilla Flan Tart” represents Nuno Mendes, a delightful reinterpretation of Paris Baguette’s popular French dessert, merging the essence of flan into a tart to signify defense with its sweet allure. The “Kouign-Amann,” a traditional French pastry known for being crispy on the outside and moist inside, is a perfect match for the forward Ousmane Dembélé. Lastly, the “Onion Croque Monsieur,” a classic French hot sandwich that brings together the delicious contrasts of sweet and savory with its mix of onions, ham, cheese, and béchamel sauce, impeccably mirrors Marco Asensio’s versatile skills in both offensive and defensive gameplay.

YeonJeong Kim, VP of Marketing at Paris Baguette stated, “This ad, as part of our global partnership with Paris Saint-Germain, is sure to bring joy to customers and fans worldwide.” She further noted that “It holds significance in unfolding our global marketing strategy as the ad is released to reach global audiences across South Korea, the United States, France, and Southeast Asia for the first time”.

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YIWU, China, April 19, 2024 /PRNewswire/ — On April 16th, the Yiwu China Commodities City unveiled a new welcoming committee, comprising the region’s top women entrepreneurs, to aid international buyers in sourcing local products. Over 120 skilled businesswomen from the committee will provide tailored one-on-one services, demonstrating the market’s commitment to exceptional customer care.

Yiwu, known for over four decades as a hub of commerce, continues to attract a global clientele, establishing itself as a significant resource for goods and wealth generation. The market’s annual 415 Global Wealth Creation Season features extensive purchasing incentives for buyers. The formation of this high-profile group of female entrepreneurs is a notable effort to elevate service standards during this bustling period.

During this year’s 415 Wealth Creation Season, the Yiwu market is highlighting 20 categories of its most current, trending, and best-selling products, including accessories, bags, cultural items, daily necessities, bedding, and clothing. The market has organized multiple trade-facilitation events including trade exhibitions, new product debuts, and procurement negotiation sessions. Additionally, the offerings are concurrently featured in online joint exhibitions on the Chinagoods platform (chinagoods.com), streamlining the purchasing process for business buyers.

As digital trade and AI-enhanced e-commerce continue to reshape global commerce, Yiwu’s merchants are moving beyond traditional business models, which relied heavily on face-to-face interactions, physical exhibitions, and passive online inquiries. They have started to proactively court customers through advanced digital tools, offering a comprehensive one-stop “VVIP” service.

During and following this year’s 415, the welcoming committee, as the newly formed group, plans to take it step further, by fully exploiting online platforms, including leading multi-country social media channels, independent brand websites, and the Chinagoods platform, to tap into current global purchasing trends. They are committed to engaging in real-time, highly targeted interactions with buyers worldwide to ensure timely and effective service. Furthermore, the group of businesswomen are set to enhance their international presence through online videos, live streaming, and other digital communication methods, directly accessing global markets.

The Yiwu market, known globally as the preeminent wholesale market for small commodities, has amassed a comprehensive array of supply chain resources worldwide. Over four decades, it has cultivated an expansive global sourcing network, operating under the “buy globally, sell globally” ethos. The institution of the 415 Wealth Creation Season and this new cadre of entrepreneurial women are critical measures in enhancing the market’s international standing and providing a unique buying experience for global purchasers.

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• Revolutionizes cushioning with high-elasticity biomass-based materials
• Unified domestic industries go beyond performance to promote sustainability in the outdoor industry

SEONGNAM, South Korea, April 19, 2024 /PRNewswire/ — SK chemicals (CEO Ahn Jae-hyun), Dongsung Chemical (Co-CEOs Baek Jin-woo and Lee Man-woo), and BYN Black Yak (Chairman Kang Tae-sun, hereinafter Black Yak) announced on the 18th that they’ve developed sustainable footwear materials using the naturally-derived material “ECOTRION” and applied them to Black Yak’s “Trekking Shoes 343 MAX.”

Consumers are attracted to the trekking shoes, launched as a new product this spring, because they satisfy both the high functionality required for outdoor activities and the value consumption trend for eco-friendly materials that reduce greenhouse gases.

The three companies introduced this product after a year of collaboration. SK chemicals is the supplier of 100% bio-based polyol “ECOTRION,” while Dongsung Chemical develops the bio-polyurethane resin “NEOPAN®” for footwear using this as a raw material. Utilizing this material, Black Yak produced the “Foot Pillow Cushioning Foam,” which is applied to the heel support layer of the midsole to minimize loading on the ankle and knee joints.

The midsole of trekking shoes is a key component that determines the footwear’s weight and acts like a car’s suspension to provide the level of function. Cushioning is important because the midsole must absorb the impact on the body and ensure safe strides, even on rough terrain.

Dongsung Chemical’s bio-polyurethane resin “NEOPAN” for footwear maintains the high elasticity and flexibility of existing polyurethane resins while using bio-based raw materials, providing the shock absorption function of the “Foot Pillow Cushioning Foam.”

ECOTRION, utilized in NEOPAN, is an eco-friendly material that uses raw materials that reduce greenhouse gas emissions by approximately 40% in comparison to conventional petrochemical raw materials. It is utilized in the production of spandex, artificial leather, and urethane elastic materials that are challenging to recycle. ECOTRION has one less carbon atom in its chemical structure compared to petrochemical materials, which gives it a helical-shaped polymer structure that enables the production of products with high elastic resilience, similar to a spring.

Kim Eung-soo, Head of SK chemicals’ Green Materials Business Division, stated, “Bio-materials, along with recycled plastics, are one of the promising alternatives to replace petrochemical materials. We plan to actively highlight the sustainability and functionality of PO3G, focusing on big brands that are leading the sustainable trend with bio-materials.”

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HAIKOU, China, April 18, 2024 /PRNewswire/ — The 4th China International Consumer Product Expo (hereinafter referred to as the “Consumer Expo”) was held in Haikou from April 13 to April 18, and “The World’s Specialty” pavilion carefully built by Hainan TV made its debut. The pavilion has a novel design, rich content and unique characteristics, which caused many onlookers during the exhibition.

The overall design of “The World’s Specialty” pavilion takes global domestic products as the core element, highlighting the functionality of “communication” and “sharing”. Aroma from Thailand, rooibos tea from South Africa, wine from Russia, milk powder from Finland, cashmere sweaters from Mongolia and other products are authentic and have various styles, which aroused great interest of the audience.

At this exhibition, “The World’s Specialty” specially invited the embassies of Mongolia, Ireland, Thailand, Egypt, Croatia, Argentina, Finland, Indonesia, Mozambique, El Salvador and ten other countries to record videos to help. A dialogue of economy, trade and culture across regions as well as media stopped many visitors at the exhibition site.

In order to make the audience better feel the atmosphere of the fourth Consumer Expo, Hainan TV launched three different ways of live streaming. During the period of development, the live streaming area invited a number of influencers and professionals to discuss the Expo and spread it on the network platform; The “slow live streaming” will synchronize the dynamic real-time of the exhibition hall; In addition, the livestreaming tour of the Expo starts from the exhibition hall, and takes the audience to launch a journey of discovery and feel more highlights of the Expo.

“The World’s Specialty” pavilion also possesses an AI photo-taking area for visitors. Paired with our customized scenes, viewers can leave their own photos.

It is worth mentioning that the fourth season of “The World’s Specialty” also officially started filming at the scene of the Consumer Expo on April 13. From the perspective of a third party, the program team will participate in the on-site work of the Expo with the Embassy of Ireland—-the guest country of the Expo, and the Embassy of Mongolia—-the first-time participating country, to show the real experience of the participating countries in a three-dimensional manner. While sharing the treasures and good products of the two countries, the story of cultural exchanges is condensed on fresh products. In a real sense, ” The World’s Specialty ” belongs to Hainan, the whole country and the world.

Extending from TV programs to cultural IP, and then entering the high-level professional exhibition, Hainan TV’s “The World’s Specialty” is not only an exploration of the industrial chain, but also a large survey of consumer preferences. It is believed that in the future, the new way of e-selling goods with the background of global cultural exchanges of “The World’s Specialty” will meet users’ more expectations for quality consumption.

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