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Seven of the best mattresses to shop for a good night’s sleep in 2026: 7You shares the best models from Eva, Forty Winks, Koala and more

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Given that we spend about a third of our lives in bed, a good mattress isn’t just a good idea; it’s a priority.

But whether you prefer something soft, medium or hard all comes down to personal preference, and these days there are mattresses for all sorts of sleepers — you just need to know what to invest in.

If you’ve been struggling with restless nights recently, it could in fact be down to your mattress.

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Experts recommend we change our mattress every seven to 10 years but this varies by type.

Key indicators for replacement include sagging, persistent aches and pains, increased allergies, or visible wear, signalling it’s time for a new one for better comfort and support, regardless of age.

Below, we share a curated guide of the best mattresses to improve your shut-eye. Each price is based on the queen-sized bed.

Best mattress for Aussie climates: Crown Posture Bedding Physio Pro Mattress, Medium, $3,999, Forty Winks

Crown Posture Bedding Physio Pro Mattress, Medium, $3,999, Forty Winks.
Crown Posture Bedding Physio Pro Mattress, Medium, $3,999, Forty Winks. Credit: Forty Winks

If you’re looking for something that will keep you cool during the hot Aussie summers, Australia’s “best mattress store” Forty Winks can be a great place to start.

This Crown Posture Bedding Physio Pro Mattress has been designed with micraCOOL treatment so that the fabric actively absorbs moisture while the quilt layer provides additional breathability insulation — keeping you comfortable all year round.

For pressure relief and optimal support, this mattress combines Graphite Memory Foam and Gel-Infused Memory Foam, providing gentle cushioning for the shoulders while maintaining firm support for the hips and lower back.

This means it’ll be a hit with your physio as well as at home.

Available in three comfort levels: Firm Medium and Plush, the Physio Pro Range is proudly endorsed by the Australian Physiotherapy Association (APA).

Those who have bought it rave about a number of the mattress’s features, including the Seven-Zoned Pocketed Coil Spring System which makes it feel light and bouncy, and the Gel-Infused and Graphite Memory Foam which keeps you comfortable through the night.

It currently has a four-star rating on the Forty Winks website.

Best mattress for different sleepers: Eva Premium Adapt Mattress, $1,690, Eva

Eva Premium Adapt Mattress, $1,690, Eva.
Eva Premium Adapt Mattress, $1,690, Eva. Credit: Eva

A good mattress needn’t cost the earth.

And this model by Eva is one of the best in the business, boasting nine different adjustable firmnesses.

Perfect for sleepers who want a mattress that evolves with them, the Eva Premium Adapt can be swapped and changed at any time, depending on how you want to sleep.

Over 650 twice-tempered steel pocket springs mean that you can just “unzip and flip” the top layer for a true custom situation.

If you and your partner have different firmness requirements, you can even have a half-half situation to suit both you and your partner.

Maybe you love a firm mattress, and they love to sink into a marshmallow at bedtime. Now you can have both.

Those who have bought the Eva mattress have raved about it, giving it a five-star rating online.

“VERY comfortable mattress. I switched the layers once it was opened to the softer firmness and found it very comfortable and I slept great on it,” writes one happy shopper.

“Excellent, no back pain anymore. So comfortable,” adds another.

Best mattress overall: Emma Sleep Comfort Protect Mattress, $1,479, Emma Sleep

Emma Sleep Comfort Protect Mattress, $1,479, Emma Sleep.
Emma Sleep Comfort Protect Mattress, $1,479, Emma Sleep. Credit: Emma Sleep

A go-to for a top notch mattress in Australia, Emma Sleep’s range is designed for the needs of all sleepers.

This Comfort Protect Mattress is one of the brand’s bestsellers, having been voted best mattress of the year by Product Review in the past.

So what sets this one apart and why is it a cut above so many?

The Emma Comfort Protect Mattress is designed with your comfort and your health in mind.

It features a Purotex cover that naturally helps reduce allergens and dust mites.

The brand has also increased the size of the mattress’s infinity pocket springs for maximum airflow, supporting optimal body temperature throughout the night.

Paired with breathable foams, it keeps you cool and comfortable through the year.

Those who have bought this mattress love the fact that it has a motion transfer feature, which means your restless partner next to you won’t interrupt your precious hours of sleep.

Others praise the seven-zoned mattress with top-level Halo Memory Foam that immediately adapts to your body’s shape, offering firm support to your back, while cradling your shoulders and hips with a softer feel.

Best mattress in a box: Koala Luxe Mattress, $2,390, Koala

Koala Luxe Mattress, $2,390, Koala.
Koala Luxe Mattress, $2,390, Koala. Credit: Koala

Looking for something that’s easy to assemble, quick to arrive and comes neatly packed in a box?

Koala has absolutely exploded in popularity since it launched on Aussie shores more than a decade ago.

And for good reason. Its sofas, beds, mattresses and more really pack a punch in terms of quality.

I am the proud owner of a Koala sofa bed and think it’s second to none for a good night’s sleep.

This Luxe Mattress is Koala’s best option out right now.

Built with the brand’s trademarked Kloudcell, you can drift off with dynamic temperature control, all wrapped in sumptuous Australian Cashmere.

Not only this, but the Kloudcell material includes anti-microbial copper which works to dissipate heat, keeping you cool and comfortable through the night.

Those who have bought it absolutely adore it.

“It’s love,” writes one shopper.

“I was skeptical buying a mattress online and one that comes in a box, however this exceeded all expectations. I no longer wake to my partner rolling around and getting up through the night. It’s extremely comfortable and I’ve been recommending to all our friends!”

Another says: “This is our second Koala mattress and it’s so comfortable. Has the right amount of plush with all the support”.

Best award-winning mattress: Ecosa CoolComfort Mattress, $1,990, Ecosa

Ecosa CoolComfort Mattress, $1,990, Ecosa.
Ecosa CoolComfort Mattress, $1,990, Ecosa. Credit: Ecosa

It’s the award-winning brand Choice have deemed best for mattresses countless times in the past.

And if you’re someone who runs hot, you’re going to want to take a look at the Ecosa CoolComfort Mattress.

Up to 80 per cent cooler to the touch than standard mattress surfaces, it quickly draws away heat with innovative copper-infused foam to regulate temperature for restful sleep.

Plus, it’s antimicrobial so it keeps those pesky germs at bay.

Those who have bought it love the cool washable top cover, as well as the contouring comfort of memory foam.

“It’s been one week of using this and I can not complain at all. Having great sleep,” writes one shopper.

“Couldn’t be happier. Flawless experience from customer service to satisfaction with our bed. Will be a return customer,” adds another.

Best mattress for back pain: Ergoflex 5G Memory Foam Mattress, $1,699.99, Ergoflex

Ergoflex 5G Memory Foam Mattress, $1,699.99, Ergoflex.
Ergoflex 5G Memory Foam Mattress, $1,699.99, Ergoflex. Credit: Ergoflex

The Ergoflex 5G mattress is an orthopaedic memory foam mattress that moulds to the contours of your body.

Regarded as Australia’s number one mattress for back pain, the Ergoflex 5G Memory Foam Mattress reduces pressure points, alleviates pain and improves sleep.

The orthopaedic-grade buy promises to ease discomfort through superior support.

Those who have invested often give it five stars and say it’s “absolutely great”.

“I sustained a nursing associated back injury in the 1970s and have had bilateral leg pain (especially at night) since, despite surgery and many other treatments. This mattress has finally given me almost pain-free sleeping. Thank you,” says one delighted customer.

“This is my second Ergoflex mattress, and I will never go back to any other brand. I have scoliosis so deal with constant back pain. With this mattress I get a good night’s sleep and the daily ongoing pain has gone from a solid 8-9 down to a consistent 5-6 most days. Love my Ergoflex,” adds another.

Best mattress for couples: Sleeping Duck Mach II, $1,649, Sleeping Duck

Sleeping Duck Mach II, $1,649, Sleeping Duck.
Sleeping Duck Mach II, $1,649, Sleeping Duck. Credit: Sleeping Duck

The Sleeping Duck Mach II mattress is a premium Australian-designed hybrid mattress known for its high level of customisation and comfort.

Featuring a removable, breathable, washable bamboo cover, hyper-adaptive foam for pressure relief and five-zone pocket springs for extra support, it promises minimal partner disturbances, and just an excellent night’s sleep.

The Sleeping Duck Mach II is available in four firmness levels — soft, medium-firm, slightly firm, and firm — meaning you can choose whatever best suits you and your family.

And shoppers also love it.

“This mattress strikes the perfect balance between comfort and support. The memory foam contours to the body, easing pressure points, while the firm base keeps the spine aligned. It sleeps cool, minimises motion transfer, and feels durable. Great value for restful nights,” says one reviewer.

“New mattress is extremely comfortable. Initially I had neck pain as the end of the mattress seems to be lower, but after purchasing a higher profile pillow, all is great,” another says.

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Luckin Coffee Unveils Its 30,000th Store – the Origin Flagship: A New Chapter for Quality Upgrade and Shared Value Creation

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SHENZHEN, China, Feb. 9, 2026 /PRNewswire/ — Leading retail coffee chain Luckin Coffee (“Luckin” or “the brand”, OTC:LKNCY) announced the official inauguration of its 30,000th store, the first Origin Flagship, in Shenzhen. Tied to the core theme of Global Origins, this landmark opening signifies a strategic evolution for the brand: while solidifying its industry-leading scale, Luckin is elevating its focus on professionalism and quality, global supply chain integration and sustainable development to an all-new level.

The 30,000-store milestone underscores Luckin’s extensive network, which now spans over 300 cities across China, with a growing international presence in overseas markets including Singapore, Malaysia and the United States. In recent years, Luckin has driven the mass popularization of coffee consumption in China and elevated national awareness of homegrown coffee brands, while emerging as a dynamic force in reshaping the global coffee supply chain and invigorating global coffee culture.

The opening ceremony held yesterday was graced by distinguished diplomatic representatives from Luckin’s global origin partners, including H.E. Mr. Djauhari Oratmangun, Ambassador of Indonesia to China; Victor Queiroz‌, General Manager of ApexBrasil in Asia and Pacific Region; and Annie Maya, Consul General of Colombia in Guangzhou, China. Also in attendance were Luckin Coffee’s core executive leadership team including Chairman Li Hui, and Co-Founder & CEO Guo Jinyi.

In his address, Chairman Li Hui remarked: “We are committed to bringing the authentic taste of premium coffee from Indonesia, Brazil, Colombia, and other renowned origins across the globe straight to every one of our customers. This is more than just savoring a cup of coffee—it is the start of a genuine journey through global coffee flavors, which represents a pivotal elevation of Luckin’s corporate vision and mission.”

Grand Opening Ceremony of Luckin Coffee's 30,000th Store
Grand Opening Ceremony of Luckin Coffee’s 30,000th Store

Luckin has been steadily expanding its Global Origins layout and building a global supply chain based on shared values. In recent years, the brand has launched the “From Origin to You” product campaign, forging deep roots in core coffee-producing regions including Brazil, Ethiopia and Yunnan, China. It has also developed a portfolio of exclusive raw material bases, such as the “Exclusive Coconut Island” in Indonesia, a dedicated jasmine cultivation base in Hengzhou City, Guangxi Zhuang Autonomous Region, China, and large-scale navel orange orchards in Zigui County, Hubei Province, China. This strategic layout seamlessly links global premium flavors with China’s vast consumer market, creating a virtuous cycle where market demand drives the value enhancement of the entire supply chain.

As Luckin Coffee’s first-ever Origin Flagship, this spacious 420-square-meter two-story venue offers an immersive experience of the brand’s global supply chain value narrative and quality commitment, illustrated by the store design and exclusive premium menu. The Luckin Origin Lab features an exclusive menu of crafted specialty coffee and pour-over options, while debuting its exclusive premium single-origin bean menu, highlighted by classic SOE Americanos and lattes crafted from premium beans from Yunnan, Ethiopia and Mandheling. This store also marks Luckin’s first adoption of high-end semi-automatic coffee machines, alongside the deployment of a team of highly skilled baristas, who perfectly capture and recreate the unique flavor profiles of premium beans sourced from across the globe. In addition, the store is home to Luckin’s inaugural Master Space, designated for professional coffee salons and themed events to deepen the brand’s interaction with customers. Since its soft opening in late January, the store has quickly become a hotspot for local coffee enthusiasts, who are drawn by its exclusive and innovative signature crafted products. Luckin also served up exclusive opening-day champion beans from the 2025 “Yunnan Cup of Excellence (CoE)” Pilot Competition — a testament to its long-term support for the Yunnan coffee industry and continuous pursuit of quality.  

Upholding its commitment to sustainable development, the flagship store was constructed in strict compliance with LEED Platinum standards and meets the “Zero Carbon Space” evaluation criteria of the China Association of Building Energy Efficiency. Following the LEED Platinum certification of Luckin’s 20,000th store in Beijing’s Zhongguancun, this new flagship store sets another benchmark for green retail in the coffee industry.

Luckin’s commitment to global value co-creation is also exemplified by its strategic global footprint. Its retail network spans all across China — from Mohe in the far north to Sanya in the south, and Fuyuan in the east to Kashgar in the west — covering 94% of the country’s provincial-level administrative regions. Bolstered by its robust brand equity, ongoing product innovation and an efficient digital operating model, Luckin is making steady strides onto the global stage, boasting 118 overseas stores as of the third quarter of 2025.

Locating its 30,000th store in Shenzhen, a city of openness and entrepreneurship, echoes Luckin’s vision to build a world-class coffee brand backed by a robust global supply chain and uncompromising quality. At this major milestone, Luckin evolves from a scale leader to a global value co-creator, bringing global premium flavors to customers while fostering deeper exchange between Chinese and global coffee cultures.

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Man drives 5,600 miles, spends over $12K chasing lifelong dream of extreme journey

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A lifelong dream led one man to plan an extreme road trip of thousands of miles across several continents — just to see the northern lights.

In an extended journey that would likely defeat most people, Malik Al-Sultan, 28, drove more than 5,600 miles from Saudi Arabia to northern Norway — spending thousands of dollars on the trip — to catch a glimpse of the aurora borealis.

He planned the long journey for over a year, news agency SWNS reported.

Rather than flying, he chose to make the trip by road so he could experience other countries along the way.

MAN TRAVELS 14,000 MILES TO SHARE A FINAL BEER WITH DYING LONGTIME FRIEND

The freelance digital creator from Saudi Arabia set off on Dec. 20, 2025, driving his Toyota Land Cruiser pickup truck across Europe and Scandinavia.

The three-week journey took him through 19 countries, with a final destination of Bodø, Norway.

White Toyota pickup truck driving on a snowy rural road with cabins and pine forest in a winter landscape.

Over three weeks, the freelance digital creator drove his car, shown above, through 19 countries as he headed toward his destination. (SWNS)

He said the idea for the trip came about roughly a year before his departure.

That’s when he began mapping out a route, saving money and preparing his vehicle for long-distance travel.

In the five weeks leading up to his departure, Al-Sultan spent a lot of free time making sure his truck was road-ready and securing the necessary travel documents, he said — including a Schengen visa required for Saudi citizens traveling across much of Europe.

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The cost of his trip, which included fuel, food and hotel stays in every city where he spent the night, totaled about $12,300, SWNS reported.

His route took him through countries such as Kuwait, Turkey, Serbia, Italy, Germany and Sweden.

“It made the whole journey worth the trouble.”

Along the way, he made an unplanned detour to the United Kingdom — where he visited London for the first time and decided to remain for a few days.

London England from distance

“When I arrived in London and saw it,” said the intrepid traveler, “I decided to stay for a couple [of] days and enjoy the atmosphere.” (iStock)

“At first, the United Kingdom was not part of the plan,” he said. “But when I visited it, I was amazed by the beauty of the roads. When I arrived in London and saw it, I decided to stay for a couple [of] days and enjoy the atmosphere.”

After logging approximately 5,600 miles, Al-Sultan arrived in Bodø — and was finally able to witness the aurora borealis lighting up the night sky.

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“It was quite a long journey, traveling through so many different cultures and lands,” he said.

“It made the whole journey worth the trouble,” Al-Sultan said.

“I was so amazed [at] watching the lights,” he said.

Malik Al-sultan sitting on top of a Toyota pickup truck in a green alpine village with mountains and clouds.

The route carried him through multiple countries across Europe and the Middle East, including Kuwait, Turkey and Germany, before an unexpected detour to London. (SWNS)

Al-Sultan said his journey itself became just as meaningful to him as the ultimate destination.

“I will always remember both together, because one could not exist without the other for me,” he said.

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After soaking in the experience, Al-Sultan said he plans to continue driving back to Saudi Arabia — possibly taking a different route home.

“Love his camping set-up,” wrote a social media commenter. “Would love to sit by his fire and listen to his stories.”

Malik Al-sultan standing beside a Toyota pickup truck under the northern lights on a snowy mountain road at night.

Malik Al-Sultan, 28, pictured above, drove more than 5,600 miles across continents, spending over a year planning to fulfill a dream. (SWNS)

In another extreme journey that made headlines recently, a man’s longtime friendship led him to make a one-day, 14,000-mile journey to say goodbye to a dying pal, as. Fox News Digital recently reported. 

Bob Walker traveled from Jakarta, Indonesia, to Arbroath, Scotland, and back again, just to spend a few hours with his friend Peter Gould, 82, who was diagnosed with terminal cancer in December. 

The two men had been friends for more than four decades, first meeting while working as aircraft engineers in Papua New Guinea in the 1980s. Despite living in different countries for much of their lives, they stayed in close contact over the years.

“I really wanted to [make] the journey.” 

“There’s not many opportunities where you can actually say goodbye to people, so I really wanted to [make] the journey,” Walker said.

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On Jan. 16, the friends sat together in Gould’s hometown — sharing cans of their favorite beer and reminiscing about their years working, traveling and raising families.

“I’m very grateful for what Bob did,” he said. “He didn’t have to do it.”

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AGIBOT Hosts “AGIBOT NIGHT,” a Robot-Led Live Gala Show

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A  Demonstration of Humanoid Robotics Operating at Scale in a Live Cultural Setting

SHANGHAI, Feb. 8, 2026 /PRNewswire/ — AGIBOT, a leading robotics company specializing in embodied intelligence, today hosted AGIBOT NIGHT, a robot-led gala show streaming on February 8. The 60-minute program marks the world’s first large-scale live event fully led by humanoid robots, where humanoid robots took center stage to perform dance, magic, comedy, and music, appearing not as tools or supporting elements, but as the primary performers throughout the show.


“AGIBOT NIGHT goes beyond a conventional product showcase and marks a milestone for humanoid robotics, demonstrating how embodied intelligence is moving from laboratory experimentation into real-world social and cultural settings,” said Qiu Heng, Chief Marketing Officer of AGIBOT. “By sustaining complex, high-intensity performances, this event serves as a real-world test of stability, consistency, and system-level coordination across multiple robots operating simultaneously. This also represents an early step toward the human–robot symbiosis we envision.


On-Stage Performances Demonstrating Advanced Motion and Coordination
Throughout the gala, AGIBOT humanoid robots delivered a series of visually striking stage performances that tested the limits of dynamic motion and coordination. The show featured high-difficulty movements including flips, rapid turns, synchronized group dances, and runway-style performances, all executed with fluidity and balance. Large groups of robots performed in tightly coordinated formations, maintaining precise timing and motion consistency while transitioning seamlessly between different performance segments, highlighting advanced locomotion control and stability under continuous operation.


Beyond robot-only performances, AGIBOT NIGHT also explored collaborative scenarios between humans and robots, as well as multi-robot interaction. In several segments, human performers danced alongside AGIBOT G2 humanoid robots and AGIBOT D1 quadruped robots in coordinated group routines, demonstrating real-time alignment between human movement and robotic motion. Other acts included card magic performed jointly by robots and human magicians, classic floating illusion performances executed entirely by robots, and comedic skits involving multiple humanoid robots interacting on stage, illustrating increasingly natural timing, role coordination, and expressive behavior.

The gala also featured a series of co-branded showcase segments, where AGIBOT humanoid robots appeared on stage alongside well-known consumer and lifestyle brands. Through these joint performances and presentations, AGIBOT NIGHT demonstrated how humanoid robots can integrate into diverse commercial and cultural contexts, extending their presence beyond industrial and technical environments into everyday consumer-facing scenarios.


From Technical Validation to Scalable Commercial Deployment
The robots appearing on stage during AGIBOT NIGHT represented AGIBOT’s full-spectrum humanoid robotics portfolio, demonstrating AGIBOT’s ability to deploy embodied intelligence across diverse real-world scenarios. The full-sized A2 Series humanoids handled multimodal interaction and autonomous navigation for presentations and showrooms; the compact half-sized X2 Series delivered natural conversation, human-like walking, and expressive movements ideal for entertainment, research, and education; the industrial G2 Series combined interactive AI with precise force-controlled manipulation for fast deployment in factories and logistics; while the D1 Series quadrupeds demonstrated reliable mobility and task execution in complex inspection and operational environments.

Rather than emphasizing individual technical breakthroughs, AGIBOT NIGHT highlighted large-scale consistency and stability across multiple robot types operating simultaneously. As of the end of 2025, AGIBOT has delivered more than 5,000 humanoid robots worldwide. The level of coordination and reliability demonstrated during the live performance reflects the AGIBOT’s growing commercial maturity across manufacturing, supply-chain integration, and system-level deployment, key indicators that humanoid robotics is moving beyond limited trials toward repeatable, scalable delivery.

More importantly, the event was staged during the Chinese Spring Festival, a period centered on family, emotion, and social connection, placing humanoid robots within a culturally meaningful and emotionally resonant context. By integrating robots into music, comedy, and interactive performances, AGIBOT NIGHT explored the potential transition of humanoid robots from purely productive tools to participants in shared social experiences. This cultural framing offers a perspective on human–robot coexistence that extends beyond industrial automation, pointing toward a future in which humanoid robots increasingly engage with everyday human life.

For more information, please visit AGIBOT at AGIBOT.com and follow AGIBOT on:
https://www.facebook.com/AGIBOT.zhiyuan
https://x.com/AGIBOT_zhiyuan
https://www.instagram.com/AGIBOT
https://www.youtube.com/@AGIBOT-robot 

About AGIBOT

AGIBOT is dedicated to driving innovation through the integration of Al and robotics, creating world-leading general-purpose embodied robot products and an application ecosystem. Built on the foundation of the robotic body and powered by the fusion of interaction, manipulation, and locomotion intelligence — “1 Robotic Body + 3 Intelligence” — AGIBOT is a leading robotics company in the industry to deliver a complete product portfolio and deploy across all major application scenarios. According to industry analysts, AGIBOT ranked No.1 globally in humanoid robot shipments in 2025.

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WePlay Partners with “The Little Prince” to Launch 2026 Valentine’s Day Special Activity,Embark on an Interstellar Journey in the Name of Love

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TAIPEI, Feb. 8, 2026 /PRNewswire/ — WePlay, a global next-generation social entertainment platform, today announced a strategic partnership with “The Little Prince,” a French literary classic IP, to launch a special Valentine’s Day activity themed “Will’s Interstellar Journey.” Running from February 8 to February 14, the campaign invites Taiwan users to reinterpret the meanings of “companionship,” “taming,” and “being seen” through gameplay interactions, drawing inspiration from the Little Prince’s worldview of love.

WePlay Partners with "The Little Prince" to Launch 2026 Valentine's Day Special Activity,Embark on an Interstellar Journey in the Name of Love
WePlay Partners with “The Little Prince” to Launch 2026 Valentine’s Day Special Activity,Embark on an Interstellar Journey in the Name of Love

A Cross-Boundary Fusion of Classic Literature and Social Entertainment

“The Little Prince” is a novella created and published by French writer Antoine de Saint-Exupéry in 1943. With global sales exceeding 140 million copies and translations into over 650 languages and dialects, it ranks as the second-most published book globally, surpassed only by the Bible. Through simple yet philosophically rich prose, the work explores eternal themes including loneliness, friendship, love, and loss, deeply resonating with readers of all ages worldwide. 2026 marks the 80th anniversary of “The Little Prince’s” publication in France.

WePlay has chosen this special occasion to launch this collaborative activity, aiming to combine the novel’s core concept of “taming creates bonds” with modern social entertainment scenarios through interactive gameplay experiences. The goal is to provide users with a creative feast that blends emotional value with entertainment experience.

Multi-Dimensional Interactive Gameplay: Igniting Valentine’s Day Conversations

This activity features five core gameplay mechanics, each corresponding to classic imagery and emotional scenes from the Little Prince story:

“Rose Wishes” — Exclusive Confession Gifts

When users send “Rose Wishes,” they have the opportunity to trigger limited romantic gift effects and full-screen red envelope rain. This gameplay aims to strengthen the ceremonial significance of confession moments, ensuring every heartfelt message is seen and commemorated across the entire server.

“Little Prince’s Diary” — Planetary Story Unlocking

When players send “Little Prince’s Diary” gifts, they encounter mysterious wanderer characters and progressively unlock planetary storyline rewards. Additionally, there’s a chance to obtain SS-tier PLAY show exclusive items and full-screen name card backgrounds, deeply integrating story unlocking with interactive socialization.

“Secret of Planet B-612” — Blind Box Adventure Mechanism

Users unlock memory fragments through opening blind boxes, progressively revealing exclusive Little Prince PLAY show items and rare co-branded gifts and rewards.

“Cloud Vows” — Dual-Player Interactive Intimacy Gameplay

Couple users can participate together, completing tasks collectively to accumulate “rapport values,” progressively unlocking couple rewards and romantic chapters that make love stories more three-dimensional and profound through game interaction.

“Light-Year Love” and “Together Forever” — Server-Wide Witness Mechanism

Sending “Light-Year Love” gifts grants special homepage effects, while “Together Forever” provides full-server barrage highlight display opportunities. Both mechanics reinforce WePlay’s platform value proposition of “letting love be witnessed by the entire universe.”

WePlay’s Global IP Strategy

As the flagship product under WEJOY PTE. LTD., headquartered in Singapore, WePlay is dedicated to building a social entertainment ecosystem that brings “joy and friendship to young people worldwide.” Since its launch, the platform has achieved significant success across multiple regional markets including Japan, Thailand, South Korea, Taiwan region, and the Middle East, accumulating over 800 million downloads with monthly active users in the millions. Previously, WePlay collaborated with renowned IPs including “Care Bears,” “Chibi Maruko-chan,” “Kumamon,” “Peach Cat,” and “Nailoong.” Each collaboration strengthened the platform’s brand impression as “innovative, warm, and culturally deep.”

This partnership with “The Little Prince” represents a further upgrade in WePlay’s global IP collaboration strategy, not only selecting classic IPs with global influence but also creatively fusing the IP’s spiritual essence with social entertainment experiences.

Localization Significance in the Taiwan Market

Taiwan, as a key market for WePlay, has consistently demonstrated high user activity and cultural resonance. According to WePlay’s official data, the platform has established a stable presence in the top positions of Taiwan’s App Store and Google Play free charts, with users primarily consisting of 18-25-year-old young social entertainment consumers. This Valentine’s Day activity specifically considered Taiwan users’ aesthetic preferences and emotional expression habits, implementing localization adaptations across gameplay mechanics, copy tone, and visual presentation. WePlay’s team stated that they hope this collaboration will provide Taiwan’s young users with a new social interaction scenario where they can “play games, express emotions, and be seen.”

Dual-Driven Cultural and Commercial Value

WePlay’s Taiwan market director stated: “Choosing to launch this collaboration on the 80th anniversary of ‘The Little Prince’s’ French publication is no coincidence. The Little Prince story is essentially about ‘connection’, deep linkages between people, between souls. This perfectly aligns with WePlay’s mission to ‘make the world more exciting through interaction.’ In an increasingly competitive social entertainment landscape, we believe that mere functional stacking and discounts are insufficient to win users’ hearts. We aim to introduce culturally deep IPs with global resonance points, elevating virtual social interaction into carriers of emotional attachment and cultural expression. Valentine’s Day itself is inherently about ‘being seen,’ and WePlay’s social mechanisms are perfectly positioned to realize this.”

About WePlay

WePlay is a global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. The platform integrates gaming, voice interaction, multimedia entertainment, and various other functions, with the mission to “Bring joy and friends to young people around the world” and the vision to “Bring people together through games, lead the trend of global online social entertainment.”

WePlay has established a robust user base across multiple regional markets globally, including Southeast Asia, East Asia, and the Middle East, with cumulative downloads exceeding 800 million. The platform has become a preferred application for young users’ recreational entertainment and social interaction through its low-barrier entry, high immersion, and strong social characteristics. WePlay consistently adheres to a product philosophy of “quality first, innovation-driven, cultural depth,” collaborating with globally renowned IPs to deliver interactive experiences with both entertainment and cultural value.

About WEJOY PTE. LTD.

WEJOY PTE. LTD. is an internet company based in Singapore, founded on October 23, 2020. As a company with a global vision and innovative spirit, we are dedicated to expanding in the social and gaming business sectors worldwide. We focus on the development and operation of social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future, we aim to make a significant impact on the global stage.

Media Contact

Company Name: WEJOY PTE. LTD.
Contact Person: Bryant
Email: bryant@wejoysg.com
WePlay Official Website: https://weplayapp.com/ 
WeJoy Official Website: https://wejoyhub.com/ 

Source: WEJOY PTE. LTD.

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Over 5,000 cold-stunned iguanas removed in two days during state’s record freeze

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More than 5,000 invasive green iguanas in Florida were removed during the state’s two-day exemption that allowed residents and visitors to capture the cold-stunned reptiles without a permit, according to the Florida Fish and Wildlife Conservation Commission (FWC).

The state wildlife agency announced this week that 5,195 cold-stunned iguanas were collected and brought to four designated FWC offices on Feb. 1 and Feb. 2 during South Florida’s period of record-setting cold temperatures.

“The removal of over 5,000 of these nonnative lizards in such a short time span was only possible thanks to the coordinated efforts of many staff members in multiple FWC divisions and offices, our partners and, of course, the many residents that took the time to collect and turn in cold-stunned iguanas from their properties,” Roger Young, FWC’s executive director said at a Feb. 4 meeting in Tallahassee.

LARGE BURMESE PYTHON ON VIDEO GETTING PULLED FROM FLORIDA NEIGHBORHOOD TREE: ‘IT WAS PRETTY DANGEROUS’

Special regulations under an executive order allowed people to remove live, cold-stunned iguanas from the wild without a permit for two days only, the FWC said in a news release.

Of the 5,195 iguanas collected, 3,882 of them were amassed at the FWC’s office in Sunrise, about 13 miles west of Fort Lauderdale, the FWC said.

Cold-stunned iguanas lie in the bed of a pickup truck.

Florida wildlife officials said 5,195 iguanas were collected during the two-day exemption of the state’s law requiring permits to transport the reptiles. (Joe Raedle/Getty Images)

Another 1,075 were collected at the FWC’s location in Tequesta, some 24 miles north of West Palm Beach.

There were 215 iguanas collected at the drop-off location in the Florida Keys and 23 nabbed in Fort Myers on the Gulf Coast.

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FWC staff worked to coordinate the transfer of iguanas collected to permit holders, including for sale outside the state. Any of the reptiles that couldn’t be transferred to permit holders were humanely killed by trained staff, according to the FWC.

Green iguanas are a prohibited species in the Sunshine State because of their “negative impacts on Florida’s environment and economy,” Young said.

Iguana eating a piece of lettuce.

Green iguanas are an invasive reptile and a prohibited species in Florida because of their “negative impacts” on the environment. (iStock)

Because they’re an invasive species in Florida, iguanas can be humanely killed on a person’s property and are not protected except by the state’s anti-cruelty laws.

“If you encounter a cold-stunned green iguana, you should never bring it into your home or building to warm up,” according to the FWC’s news release.

When temperatures dip, iguanas lose the ability to move their muscles. 

“Iguanas can recover from cold-stunning more quickly than you may expect — and, once recovered, can act defensively, with long tails that whip and sharp teeth and claws.”

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Low temperatures in Miami reached 35 degrees on Feb. 1, while lows in West Palm Beach hit 30 degrees — breaking records for that date, set in 1909, according to National Weather Service data.

Green iguanas were first reported in South Florida in the 1960s, according to the FWC.

When temperatures dip, they lose the ability to move their muscles and have been known to fall from trees, appearing dead. But they’re very much alive and in a state of paralysis, or torpor.

A cold-stunned iguana is on the ground along Ocean Drive in Miami Beach, Florida.

When temperatures drop, cold-stunned green iguanas drop from trees. (Joe Raedle/Getty Images)

Many Floridians took advantage of the region’s rare winter freeze to round up the pesky reptiles that can damage people’s properties and “leave droppings on docks, moored boats, seawalls, porches, decks, pool platforms and inside swimming pools.”

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“In cleared habitats such as canal banks and vacant lots, green iguanas reside in burrows, culverts, drainage pipes and rock or debris piles,” according to the FWC. 

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“South Florida’s extensive man-made canals serve as ideal dispersal corridors to further allow iguanas to colonize new areas.”

The FWC is no longer accepting live iguanas from the public, the organization said. 

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New mum Francesca Lollobrigida steals show with proud son after historic Winter Olympic gold medal for Italy

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The Winter Olympics are off to a promising start for host nation Italy with gold, silver and bronze on the first day of medal events.

But it was Switzerland’s Franjo Von Allmen who captured the first gold medal of Milano-Cortina 2026 on Saturday.

Italian speedskater Francesca Lollobrigida celebrated her 35th birthday by winning the host nation’s first gold medal of these Olympics — in the 3000 metres.

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It’s also Italy’s first gold in women’s speedskating at any Winter Games.

Competing in her fourth Olympics, Lollobrigida outskated Ragne Wiklund of Norway for her first Olympic gold after winning silver and bronze in Beijing four years ago.

Lollobrigida, whose great aunt was 1950s and ‘60s movie star Gina Lollobrigida, gave birth to her son Tommaso between Beijing 2022 and Milano-Cortina 2026.

“The Olympics are in Italy, my family is here, and I did not have to choose between skating and being a mum,” Lollobrigida said.

“I came back after giving birth, and I am proud of that.

“I am realistic. With the season I had, I thought I was fighting for bronze. But I just kept smiling and gave everything.

“The Italians were screaming ‘lo lo lo lo’ and I felt stronger in my heart and in my head. It gave me real power.”

Lollobrigida’s son was on hand to celebrate and held the gold medal through TV interviews.

Italy had a strong day on the slopes, as well, with Alpine skiers Giovanni Franzoni and Dominik Paris taking silver and bronze, respectively, in the men’s downhill — the first medal event of the Games.

However, neither could beat Von Allmen’s time of one minute, 51.61 seconds in Bormio.

The 24-year-old Swiss skier was the leader after his downhill run, but the wait for his rivals to finish was nerve-racking.

“I tried to enjoy the moment, but I didn’t quite realise what was going on today,” von Allmen said after his first Olympic race.

Paris, 36, was delighted with his bronze after coming away empty-handed in his four previous Olympics.

“It’s my fifth Olympics, and getting the first medal in front of the home crowd, that’s really special,” Paris said.

In Cortina, American superstar Lindsey Vonn completed another downhill training run and was set for Sunday’s medal race despite tearing her left ACL a little more than a week ago.

The 41-year-old crossed the line in third position and said: “All good.”

She has been wearing a large brace on her injured knee.

Yuma Kagiyama landed near-perfect quads and scored 108.67 points in his short program to help Japan put pressure on the defending champion US in the figure skating team event.

Malinin, the two-time reigning world champion, was second with 98.00.

But a brilliant free skate by Madison Chock and Evan Bates pushed the US score to 44 points — five more than Japan ahead of the men’s, women’s and pairs free skates to decide the medals Sunday.

Norway, the nation with the most medals in Winter Olympics history, got its first gold of the Games in the women’s ski jumping. It was unexpected.

Anna Odine Stroem of Norway won the normal hill competition ahead of Slovenian favorite Nika Prevc, who has dominated the sport this season. Nozomi Maruyama of Japan won bronze.

Kira Kimura won Japan’s first gold medal at these Games in men’s snowboarding big air in Livigno. His teammate, Ryoma Kimata, picked up the silver medal with defending champion Su Yiming of China taking bronze.

Read more Winter Olympics news

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Pressure mounts on American Airlines CEO as carrier lags rivals

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A snow removal machine is seen working while a Boeing 737 American Airlines passenger aircraft is parked at gate on the tarmac of LaGuardia airport in New York on January 25, 2026.

Charly Triballeau | Afp | Getty Images

American Airlines‘ promised turnaround is off to a rocky start this year.

Pilot and flight attendant unions have called CEO Robert Isom’s leadership into question as the airline’s performance has trailed its rivals by a wide margin, a trend that has translated to lower profit-sharing for American’s more than 130,000 employees. Adding to employee frustration, the airline struggled to recover from major winter storms in recent weeks and crews were left stranded — some without a place to sleep beside the airport.

Late Friday, the pilots’ union wrote to the airline’s board, seeking a meeting to discuss the carrier’s financial and operational challenges.

“Our airline is on an underperforming path and has failed to define an identity or a strategy to correct course,” the board of directors of the Allied Pilots Association wrote. The union called for “leaders who are willing, equipped, and empowered to get the house in order.”

Isom replied on Saturday that as board member and chief executive it is “most appropriate” to meet as soon as possible.

“The Board and I are aligned with you in the desire to make American the strongest airline possible in every respect,” he wrote.

American made $111 million last year, an amount eclipsed by profits from Delta Air Lines and United Airlines, which brought in $5 billion and more than $3.3 billion, respectively, even though American flew similar capacity in 2025.

“I know that it is a meager profit-sharing, a very small profit-sharing pool this year. Again, when you break even, that’s the kind of profit-sharing you have,” Isom told employees after releasing earnings results on Jan. 27, according to a recording of the event that was reviewed by CNBC. “I’m disappointed in that.”

‘2026 can’t just feel different’

American is trying to catch up to rivals with premium products that bring in higher fares, a bright spot in the industry as coach cabin revenue growth has been elusive. It has also worked to reverse the damage from a failed direct-to-traveler business-travel strategy, whose architect American ousted in May 2024.

2026 is crucial for the carrier.

The Fort Worth, Texas-based airline issued an upbeat outlook for the year on Jan. 27, and Isom told crews that he was optimistic about improvement this year. He also noted that many staff, like flight attendants, make more than their counterparts at United, where cabin crews and other employees are in contract negotiations.

Isom is leading what he has pitched as a major transformation of American. The strategy includes improving customer service, the network and revenue management.

This week, he took his message to about 6,000 leaders at a conference the airline held at Globe Life Field in Arlington, Texas.

“We’ve had conversations as a senior leadership team about how we can’t pass up any opportunity … how we need to hold ourselves accountable,” Isom said at the event, according to a transcript which was seen by CNBC. “It starts with us at the top, but it’s all of us here today and how you lead your teams. 2026 can’t just feel different. It has to be different.”

American issued its 2026 outlook as it was juggling the aftermath of a late January winter storm that walloped much of the U.S. with snow, ice and sleet and preparing for another storm that ended up hitting its major hub of Charlotte, North Carolina, while competitors dug out faster.

The financial results, coupled with the slow storm recovery, drew anger from both pilot and flight attendant union leaders, which together represent about 40,000 crew members.

This week, two American Airlines flight operations leaders met with the union to discuss recent problems, and the union told members, “Our pilots will not accept platitudes, empty words, and the absence of decisive action any longer.” 

Association of Professional Flight Attendants President Julie Hedrick said on Jan. 27 that Isom, who became CEO in 2022, “is missing the human factor” and that “many of us have been here for a very long time, and we don’t see an ending that puts us in a better place.”

Isom acknowledged the trouble American’s crew members faced during the late January storm that paralyzed a large swath of the United States and called the weather “probably the most impactful” during his decades-long tenure at the airline.

Robert Isom, chief executive officer of American Airlines Group Inc., speaks during a Bloomberg Television interview in New York, US, on Wednesday, Dec. 10, 2025.

Christian Monterrosa | Bloomberg | Getty Images

Tale of two Texas airlines

American had an especially difficult 2025, which started with the collision of an Army Black Hawk helicopter into one of the carrier’s regional jets that was arriving at Washington, D.C.’s Ronald Reagan Washington National Airport, killing all 67 people on both flights. The airline and its rivals were also hit by the U.S. government shutdown late last year.

“We’re off to a fast start based on the booking trends we’ve observed in January, all-time records for the first three weeks of the year,” Isom told analysts on the Jan. 27 earnings call.

But investors also want to the airline to prove its progress.

American’s stock is roughly flat this year. Its competitor, 20 miles away in Dallas, Southwest Airlines, is also trying to remake itself, and its stock is up more than 30% in 2026. Shares of United and Delta are up more than 3% and more than 8%, respectively, for the year.

Southwest’s forecast that it could quadruple earnings this year has had investors in a bullish frenzy. That carrier recently sealed the biggest transformation in its nearly 55 years of flying (to some travelers’ chagrin): assigning seats for the first time, adding its first-ever bag fees, and rolling out basic economy tickets and other changes. Investors’ confidence boosted Southwest’s stock to a nearly four-year high last month after it reported results.

Read more about American Airlines’ turnaround plans

All U.S. carriers are investing heavily in higher-end travel over standard coach, and even Southwest is considering opening its first airport lounge, its CEO told CNBC last year.

American is likewise revamping its wide-body planes with larger, single business-class cabins, putting in a three-class cabin on new Airbus narrow-bodies and expanding its airport lounges. The airline has also refreshed its food and beverage options, including offering Lavazza coffee and Champagne Bollinger. For its 100th anniversary this spring, it’s also adding caviar and beef Wellington for long-haul premium cabins.

Isom has said he expects half of American’s revenue to come from “premium offerings” toward the end of the decade.

Fight over Chicago

Several planes wait in line to taxi down a runway after a winter snow storm affected the area at O’Hare International airport on Nov. 30, 2025 in Chicago, Illinois.

Jim Vondruska | Getty Images

One major battle for American is at Chicago O’Hare International Airport, where United CEO Scott Kirby, whom American fired in 2016, has vowed to keep his old employer at bay.

Both carriers are ramping up their schedules there next summer. Deutsche Bank estimated in a note Monday that United generates about $10 billion in revenue at O’Hare and that American generates more than $5 billion.

Around the time American reported earnings, United posted a digital billboard in Chicago that read “More on time, less canceled flights. Aadvantage, United,” using the same spelling as American’s AAdvantage loyalty program. Bankrupt Spirit Airlines is also seeking to transfer two gates at Chicago O’Hare to United for $30 million, which would give United more ground at the airport.

But from Chicago to Charlotte, questions still remain for American.

“It’s unclear if the current strategy will close the margin gap to its peers,” Melius Research airline analyst Conor Cunningham said about American. “It will take a lot of time to execute. You can’t just turn premium revenue on.”

Cunningham added, “It took Delta over a decade to cultivate a premium image,” pointing to the U.S. profit leaders’ transformation.

Read more CNBC airline news

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WePlay Teams Up with “The Little Prince” to Launch 2026 Valentine’s Day Special Activity, Creating a Romantic Social Media Feast for Young Americans

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NEW YORK, Feb. 8, 2026 /PRNewswire/ — WePlay, a leading global social entertainment platform, today officially announced a strategic partnership with “The Little Prince,” a French literary classic IP, to launch a special Valentine’s Day themed collaborative activity. The campaign will run from February 7 to February 14, featuring innovative gameplay mechanics, limited-edition gifts, and emotional interaction systems designed to deliver a cultural feast that blends literary classics with modern social entertainment for young users across North America.

WePlay Collaborates with 'The Little Prince' to Launch 2026 Valentine's Day Special Event
WePlay Collaborates with ‘The Little Prince’ to Launch 2026 Valentine’s Day Special Event

A Cultural Collision Across the Atlantic: Classic Literature Meets Social Entertainment

“The Little Prince” is a novella created by French writer and military pilot Antoine de Saint-Exupéry in 1943. Since its publication, it has become one of the world’s best-selling literary works, with sales exceeding 140 million copies. The work has been translated into over 650 languages and dialects, making it the second-most published book globally, surpassed only by the Bible. It enjoys a broad readership across America, Europe, and worldwide, particularly beloved by Gen-Z and young adults. 2026 marks the 80th anniversary of “The Little Prince’s” publication in France. WePlay has chosen this momentous occasion to launch this collaborative activity. The goal is to deeply integrate the novel’s core philosophy of “taming creates bonds” with modern social entertainment scenarios, providing global young users with a Valentine’s Day experience that is both culturally rich and entertainingly valuable.

Customized Gameplay Design: Reinventing Valentine’s Day Social Expression

This WePlay Valentine’s Day special activity features multi-layered, multi-dimensional interactive gameplay with the core objective of ensuring every user’s love story is seen, celebrated, and permanently commemorated. Key Features Include:

  • Customized Recharge Incentives & Growth Multiplier System: Offering 30% additional recharge bonuses while providing doubled charm and growth point rewards.
  • Valentine’s Day Limited-Edition Luxury Rings: Launching specially designed, visually stunning Valentine’s Day exclusive rings with dazzling effects.
  • Little Prince Co-branded Gifts & Rare Items: Collaboratively designed a series of co-branded gifts and props that blend classic elements from the novel—roses, Planet B-612, and foxes. Each item carries emotional symbolism from the Little Prince story.
  • CP Couple-Exclusive Benefits & Proposal Mechanics: Lowering the threshold for using the platform’s proposal feature while offering super-value rewards to couples who have established CP relationships and meet consumption targets.
  • Ring Discounts & Limited-Time Promotions: Multiple ring options featuring special promotional pricing during the activity period, encouraging users to express emotional commitment through virtual jewelry “gifting.”

WePlay’s North American Market Position & Global Strategy

WePlay is the flagship global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. Since its launch, WePlay has established a robust user base across multiple global regions including North America, Europe, Asia-Pacific, and the Middle East. According to official data, WePlay has accumulated over 800 million downloads with monthly active users in the millions, establishing itself as a leading choice for young global users’ social entertainment. In the American market, WePlay has secured a significant position in the App Store and Google Play’s social entertainment category thanks to its “low-barrier entry, high immersion, strong social” characteristics. The user base primarily consists of 18-25-year-old young social entertainment users. WePlay’s global IP strategy has already achieved several success cases. Previously, the platform collaborated with renowned IPs including “Care Bears,” “Chibi Maruko-chan,” and “Kumamon.” Each collaboration effectively elevated the platform’s brand perception and user stickiness. This partnership with “The Little Prince” marks a further breakthrough in both “selecting classic IPs with global cultural influence” and “innovative gameplay design.”

Why “The Little Prince”? Why Valentine’s Day?

Alan Smith, WePlay’s North American market director, stated in an interview: “The Little Prince is a work with trans-generational, trans-gender, and trans-cultural resonance globally. At its core, it’s about ‘connection’—the deep spiritual linkage between people, which aligns perfectly with WePlay’s mission to ‘bring joy and friendship to young people worldwide.'” Alan further explained: “In the North American market, Gen Z and young millennial users increasingly seek product experiences that are ‘warm’ and ‘culturally deep.’ Purely functional innovations and price advantages are no longer sufficient to win their hearts. We believe that by introducing classic IPs with global resonance points and fusing their philosophical cores with social interaction mechanisms, we can elevate virtual entertainment into an ’emotional expression vehicle’ and a ‘mode of cultural participation.’ Valentine’s Day itself is inherently about being ‘seen’ and ‘celebrated,’ and WePlay’s social mechanics are perfectly positioned to deliver exactly this.”

WePlay’s Future Roadmap

WePlay has announced that this collaboration with “The Little Prince” will set a new benchmark for the platform’s global IP strategy. Going forward, WePlay plans to:

  1. Deepen IP Partnership Ecosystem — Continuously seek collaboration opportunities with globally renowned literary works, anime IPs, film properties, music artists, and beyond, establishing a normalized IP collaborative activity matrix
  2. Innovate Gameplay Development — Based on data feedback from this activity, continue iterating social interaction mechanisms while exploring more “IP + emotional expression” fusion formats
  3. Expand Global Markets — Replicate the North American service’s success experience across emerging markets in Europe and Latin America, progressively constructing an “globally unified brand with region-differentiated execution” international operations model
  4. Integrate Social Responsibility — Plan to incorporate charitable elements in subsequent IP collaborations, combining entertainment value with social value

About WePlay

WePlay is a global next-generation social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. The platform integrates gaming, voice interaction, party entertainment, and various other functions, with the mission to “Bring joy and friends to young people around the world,” committed to “Bring people together through games, lead the trend of global online social entertainment.” WePlay has become the preferred social entertainment app for global young users through its innovative gameplay, immersive social experiences, and warm community culture. The platform consistently adheres to a product philosophy of “quality first, innovation-driven, cultural depth,” collaborating with globally renowned IPs to deliver interactive experiences that are both entertainingly valuable and culturally meaningful.

Platform Features:

  • Innovative combination of voice social communication and gamified interaction
  • Hit games including 《Who’s the Spy》, 《Guess My Drawing》, 《Mic Grab》, and more
  • Immersive social experiences combining online and offline elements

About WEJOY PTE. LTD.

WEJOY PTE. LTD. is an internet company based in Singapore, founded on October 23, 2020. As a company with a global vision and innovative spirit, we are dedicated to expanding in the social and gaming business sectors worldwide. We focus on the development and operation of social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future, we aim to make a significant impact on the global stage.

Media Contact

Company Name: WEJOY PTE. LTD.
Contact Person: Bryant
Email: bryant@wejoysg.com
WePlay Official Website: https://weplayapp.com/
WeJoy Official Website: https://wejoyhub.com/

Source: WEJOY PTE. LTD.

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Village Grocer Expands its Footprint to Damansara with New Store Opening at Hextar World, Empire City

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PETALING JAYA, Malaysia, Feb. 7, 2026 /PRNewswire/ — Village Grocer, Malaysia’s leading premium supermarket chain, officially opens its doors today at the highly anticipated Hextar World @ Empire City. This new outlet marks a significant milestone in the brand’s expansion, bringing its signature “Passion to Delight” shopping experience to the vibrant community of Damansara Perdana.

Village Grocer Expands its Footprint to Damansara with New Store Opening at Hextar World, Empire City
Village Grocer Expands its Footprint to Damansara with New Store Opening at Hextar World, Empire City

The new store serves as a cornerstone of Hextar World’s “Exploratorium” concept, offering a curated selection of the freshest local produce and premium international imports. Residents and office workers in the vicinity can now enjoy convenient access to:

  • Freshness Guaranteed: A wide array of fruits and vegetables flown in daily from Australia, the US, Japan, Korea, and New Zealand, alongside locally sourced produce from Cameron Highlands.
  • Premium Meats & Seafood: High-quality cuts of meat and the “catch of the day” seafood section.
  • International & Artisanal: Exclusive house-brand products from Australia (Woolworths) and Italy, plus an extensive organic and health-food section catering to vegan, keto, and gluten-free lifestyles.
  • Ready-to-Eat Delights: A dedicated deli section featuring artisanal baked goods and convenient meal solutions.

“We are delighted to welcome Village Grocer to Hextar World. Their commitment to quality, freshness, and an elevated everyday shopping experience aligns perfectly with our vision of creating a vibrant lifestyle destination for the community. This opening marks an exciting milestone for Hextar World, and we look forward to seeing Village Grocer become a favourite destination for families and shoppers alike,” said Dato’ Eddie Ong, Group Chief Executive Officer of Hextar Group.

“Our arrival at Hextar World is a strategic step in bringing our premium grocery offers closer to the urban heart of Petaling Jaya,” said Mr. Ivan Tan, Group Executive Director of The Food Purveyor. “We have designed this outlet to reflect a refreshed, modern aesthetic that complements the progressive architecture of Empire City. Our goal is to make every grocery run an effortless and exciting journey of discovery.”

“The Food Purveyor CEO, Mr. Kok, is pleased to integrate Village Grocer into this innovative multi-generational hub. He emphasized that by aligning with the mall’s focus on experiential living, the goal is to ensure Village Grocer remains a convenient and accessible resource for all communities.”

Grand Opening Celebrations & Promotions

To celebrate the launch, Village Grocer Hextar Empire City is offering a series of exclusive rewards for opening special and BITES loyalty members from 6th February to 8th March 2026:

  • Bumper Bonanza – a one (1)-day-deal offering the best deal in town!
  • Weekly Friday Rewards happening on 6th, 13th, 20th, 27th Feb, and 6th March by rewarding our customers with attractive free gifts up for grabs. First come first serve, while stocks last. Terms and conditions applied.
  • On the opening day itself:

– The first 200 customers who spend minimum RM150 & above can redeem one(1) exclusive goodie bag for free from our customer service counter.

– And for the first 50 customers who managed to spend RM300 & above, get the exclusive goodie bag, plus a free Fruit & Vegetables giftbag containing the freshest picks and harvest prepared by us, limited to the first 50 redemptions only. While stocks last, don’t miss out!

  • Join BITES (FREE membership)

– Get a FREE non-woven shopping bag when you spend RM30 & above in a single receipt. (Offer valid for 6th Feb only)
– RM100 & above to get a Succulent (limited to 150 units, first come first serve, while stocks last.)
– RM150 & above to get a Lotus Bamboo (limited to 50 units, first come first serve, while stocks last.)

  • Sign up Bites membership to collect points, earn rewards and enjoy members only price offer. Spend RM2 to earn 1 Bites point.
  • Check out our LIMITED EDITON Village Grocer Non-Woven Giant Bag selling at just RM19.99

As part of Village Grocer’s commitment to sustainability, the Hextar Empire City outlet will operate as a plastic-free-at-checkout store, encouraging shoppers to bring their own reusable bags to reduce environmental impact.

Village Grocer at Hextar World, Empire City is located at Lower Ground 1 (The Marketplace) and is open daily from 10:00 AM to 10:00 PM.

For more information, visit www.villagegrocer.com.my or follow Village Grocer on Facebook and Instagram.

About Village Grocer:

Village Grocer is one of the leading premium supermarket chains, known for its commitment to offering the finest quality products, exceptional customer service, and a unique shopping experience. Village Grocer is dedicated to bringing the best of local and international gourmet items to discerning shoppers, while maintaining the highest standards of sustainability and environmental responsibility.

For more information, visit villagegrocer.com.my.

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