Taps In Chinese Rap Powerhouse SKAI ISYOURGOD for a Vibrant “Blueprint Supreme” CNY Remix Redefining Festive Storytelling

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HONG KONG, Feb. 5, 2026 /PRNewswire/ — Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To honour the year ahead, the Danish brewer unveils special bottles, cans, and packs for customers to enjoy at home or when on an adventure with friends and family.

The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg’s Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead.

The design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies. But, by combining it with artificial intelligence to create the final design, it creates a juxtaposition of the past and present, blending traditional and modern-day techniques.

Carlsberg has also teamed up with SKAI ISYOURGOD, the renowned Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit ‘Blueprint Supreme.’ Reimagined with festive, Carlsberg‑name-forward lyrics and an upbeat Lunar New Year attitude, the track takes center stage in our latest TV commercial—blending pop culture with the spirit of celebration to mark the arrival of the New Year. 

Crystal Lee, Marketing Director, Carlsberg China says, “We spotted a unique opportunity with SKAI ISYOURGOD when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for Lunar New Year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consume culture today.”

“The remix carries a memorable Carlsberg lyric‑led sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season.”

Jeff Chong, Director, International Premium Brands, Carlsberg Asia says, “At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia.” 

“By partnering with SKAI ISYOURGOD – the most streamed Mandarin artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive Lunar New Year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel.”

This is the sixth year Carlsberg has celebrated Lunar New Year. Since 2021, Carlsberg has consistently celebrated this occasion by releasing its Chinese zodiac limited edition packs, making every festive moment more meaningful. Carlsberg’s Lunar New Year campaign has commenced in key markets across Asia, including Mainland China, Hong Kong S.A.R., Malaysia, Singapore and Vietnam since late December 2025. The campaign will also include various touchpoints to engage consumers and enhance the festive spirit, including activations on social media.

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About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong. 

For further information, visit carlsberggroup.com 

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SINGAPORE, Feb. 4, 2026 /PRNewswire/ — Grand Copthorne Waterfront Hotel Singapore has been awarded the ASEAN MICE Venue Award 2026 in the Meeting Room Category, a prestigious regional recognition under the ASEAN MICE Venue Standard (AMVS). The award celebrates venues that meet the highest benchmarks for business meetings across Southeast Asia and was officially presented at the ASEAN Tourism Standards Awards Ceremony during the ASEAN Tourism Forum (ATF) on 30 January 2026 in Cebu, Philippines.

In 2026, only 41 establishments across all ten ASEAN Member States attained this distinction after undergoing rigorous on-site audits evaluating structural quality, soundproofing, amenities, safety standards and service excellence. Grand Copthorne Waterfront is one of only two hotels in Singapore to receive the award, and one of just three Singapore representatives overall, highlighting its leadership in the regional MICE sector and reinforcing Singapore’s standing as a premier MICE destination.

The ASEAN MICE Venue Award – Meeting Room category honours venues that meet rigorous standards in facilities, service, safety and accessibility. This recognition reflects the hotel’s commitment to quality and seamless meeting experiences.

Commenting on the achievement, Andrew Tan, General Manager of Grand Copthorne Waterfront, said: “This ASEAN MICE Venue Award is a strong affirmation of our team’s dedication to delivering exceptional meeting experiences. It reflects the high standards we uphold across our facilities, service and operations, and reinforces our commitment to continuously innovate and elevate the experience for our clients and partners.”

Benedict Ng, Vice President, Operations, Southeast Asia and North America, added:
“Being recognised under the ASEAN MICE Venue Standard places Grand Copthorne Waterfront among the region’s most trusted and capable MICE venues. This achievement highlights the strength of our operational excellence and our continued investment in people, infrastructure and technology to support world-class business events.”

The accolade follows the hotel’s $40 million refurbishment completed at the end of 2023, which significantly enhanced its MICE capabilities. Featuring 6,200 square metres of meetings and events space, including naturally lit meeting rooms and three pillarless ballrooms spanning 1,385 square metres; the hotel is well equipped to support hybrid, in-person and virtual events. Overlooking the Singapore River, its venues offer a distinctive setting paired with state-of-the-art technology and world-class audio-visual facilities, reinforcing its role in elevating regional MICE standards and strengthening Singapore’s position as a leading international MICE hub.

Contact:

Claire Chan, Assistant Director of Marketing Communications
Claire.Chan@millenniumhotels.com 

Kok Nee Tsu, Assistant Manager of Marketing Communications
neetsu.kok@millenniumhotels.com 

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SEOUL, South Korea, Feb. 4, 2026 /PRNewswire/ — Yuyu Pharma announced today a strategic investment in James & Ella, the United Kingdom’s fastest-growing freeze-dried pet nutrition company. Founded by entrepreneur James Middleton, James & Ella has rapidly established itself as the leader of the UK freeze-dried category, with nationwide distribution through Sainsbury’s, Waitrose, Ocado, and Amazon UK, supported by a strongly expanding direct-to-consumer subscription channel.

This investment reflects Yuyu Pharma’s expanding global focus on premium pet wellness. Freeze-dried nutrition is one of the fastest-growing segments in the pet category, fueled by rising demand for human-grade ingredients, superior digestibility, and science-led product design. James & Ella is leading this movement, supported by advanced freeze-drying technology, strong retail performance, and a brand philosophy centered on health, trust, and emotional connection.

The partnership with James & Ella builds on Yuyu Pharma’s broader strategy in the animal-health sector. In the past two years, Yuyu has invested in VetmAb Bio, a developer of veterinary monoclonal antibodies; Dalan Animal Health, the pioneer of invertebrate vaccines; and DogPPL, a premium U.S. pet-wellness lifestyle company. These ventures together form a rapidly growing platform that spans biologics, aquaculture, pet nutrition, and consumer wellness.

“James & Ella is redefining the future of pet nutrition, and we see significant opportunity in their vision, technology, and category leadership,” said Robert Wonsang Yu, CEO of Yuyu Pharma. “Our investment reflects our confidence in freeze-dried nutrition and in the long-term potential of James & Ella as a science-driven pet wellness brand.”

About Yuyu Pharma
Founded in 1941, Yuyu Pharma(KRX:000220) is a Korea-based healthcare company focused on pharmaceuticals, medical devices, and health supplements that improve quality of life. As part of its global growth strategy, the company invests in early-stage and high-growth innovators across biotechnology, sustainability, and animal health through Yuyu Venture Studio.

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QUZHOU, China, Feb. 4, 2026 /PRNewswire/ — This is a report from China.org.cn:

This year’s Feb. 4 marks the Beginning of Spring, or Lichun, the first of the 24 Chinese solar terms. On this day, Miaoyuan village in Quzhou city held a ritual ceremony to welcome the arrival of spring. It has been a tradition sustained for nearly 1,000 years.

In 2016, China’s traditional 24 solar terms, including folk activities, were officially inscribed into the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

As the year 2026 marks the 10th anniversary of this inscription, guests and visitors from home and abroad were invited to take part in the ceremony.

The ceremony began with the resonant boom of drums and the chime of bells. In addition to traditional rituals such as “whipping the spring ox” and “offering five fruits,” the event this year featured innovative activities including a parade, a photo exhibition, and a folk food fair showcasing seasonal delicacies.

The Chinese longing for spring is deeply rooted in a millennia-old reverence for nature and respect for life. According to legends from thousands of years ago, the God of Spring in ancient China, known as Goumang, spread the blessings of spring and taught farming skills to local people. In gratitude, villagers built a temple in his honor and have offered sacrifices ever since.

Village welcomes spring with traditional rituals

http://www.china.org.cn/2026-02/04/content_118317022.shtml

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