Ulta’s 21 Days of Beauty is on: Score 50% off Clinique, Laura Geller and more this week

August 29, 2025

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As a former beauty editor turned freelance writer, I’ve spent the better part of my career testing and obsessing over beauty products. After years of trying every moisturizer, mascara and mask known to (wo)man, I have my trusty A-team in play. But being a bona fide beauty junkie at heart, I’m enticed by the latest launches. What all this means: My glam cabinet is always (over)stocked, and I’m always looking for a good sale to keep it that way. Enter Ulta’s 21 Days of Beauty event. The discount extravaganza, now through Sept. 18, offers 50% off big brands and favorite products (250 to be exact)

While the semi-annual sale runs a glorious three weeks, shopping takes some strategy. That’s because items are only marked down for a limited time — some are discounted for a week, while others are just for 24 hours. And the savings are good: I’m talking about huge names, like It Cosmetics, Clinqiue, Laura Geller, Olaplex, Mac, Sunday Riley, Laura Mercier — all brands you’d be hard-pressed to find on sale at all, let alone for half off. You’ll need to stay on your game by scoping out each day’s preview (new deals drop on Fridays) to devise a shopping plan.

Now, back to the important stuff, like the specific sales I’m stoked for. This week, I’ve got my eye on It Cosmetics’ cult-favorite Superhero mascara (just $14), the universally flattering Clinique Almost Lipstick (down to $13 on Aug. 30) and my go-to Laura Geller blush (a low $17 on Sept. 3). Ready to shop? I’ve outlined all the top picks you won’t want to miss during the first week of Ulta’s 21 Days of Beauty event. (You’ll also receive free shipping on orders over $35.) Divide and conquer, my friends.

Best Ulta 21 Days of Beauty deals: Aug. 29 – Sept. 4

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$13 at Ulta

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$20 at Ulta

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$14 at Ulta

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$9 at Ulta

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$15 at Ulta

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$22 at Ulta

Best Ulta deal for Friday, Aug. 29

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ranked it among her top products. Celebs, like Kim Kardashian, are fans, too. The miracle in a bottle repairs hair (pre-shampoo) by reducing breakage and visibly strengthening it.

The secret is special bond-building tech, which repairs damage on a molecular level by rebuilding the bonds that strengthen hair. Now’s the time to stock up, since it usually only goes on sale during big events like Black Friday.

$15 at Ulta

See all deals for Aug. 29

Best Ulta deal for Saturday, Aug. 30

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$13 at Ulta

Best Ulta deal for Saturday, Aug. 31

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Brooke Shields and Drew Barrymore can’t stop raving about the brand?

$20 at Ulta

Best Ulta deal for Saturday, Sept. 1

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$49 at Ulta

Best Ulta deal for Sunday, Sept. 2

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Rich formula, which is loaded with hyaluronic acid for an extra boost of moisture.

$20 at Ulta

Best Ulta deal for Wednesday, Sept. 3

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Laura Geller is something of a legend. Her products are formulated for mature skin (i.e., nothing cakey or waxy) and they come in sophisticated, timeless colors (no faux freckles or glitter). This OG blush — a must in every beauty junkie’s makeup bag — flushes and brightens skin by adjusting to your skin tone. And the creamy texture goes on radiantly, even though it’s a powder.

Insider fact: It’s made with antioxidants, so it actually improves the look of your skin.

$17 at Ulta