Looking to give something to a person you love? There is sometimes nothing better than a fresh bunch of flowers.
And now, there’s a new reason to shop on Melbourne’s famous Gertrude Street — and it comes by way of Daily Blooms.
After 12 years of bringing beautiful blooms to customers, Daily Blooms is inviting shoppers into its world for the first time, opening its first-ever physical store at 157 Gertrude Street, Fitzroy.
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Bringing its signature colour and vibrance to Melbourne’s creative neighbourhood, the store is more than a place to pick up flowers.
It’s a space for connection, creativity, education and discovery, where customers can meet the people behind the bouquets and experience floristry up close.
At the heart of the space is a team of trained florists, each bringing their own specialities, skills and creative strengths.
The store gives that talent room to shine, with new varieties, styles and techniques to explore beyond Daily Blooms’ online offering.
Looking for a bunch of flowers to wish someone Good Luck? The team can help you with that.
What about some birthday blooms? The florists are on hand.
Browse ready-made bouquets or work alongside a florist to create something completely bespoke, tailored to your taste, occasion or budget.
Come in with a favourite colour, a vase you’d love to fill or no idea where to start.
The team is there to guide you through the possibilities.
The central premise of the new store puts your creative process at the centre.
If you’ve ever dreamed of creating floral bouquets for a living, you can stand alongside your florist, ask questions and watch your bouquet come together, while a mirror above the bench reveals the arrangement from the florist’s perspective.
Every element encourages curiosity: discover a variety you’ve never seen before, learn what’s in season or find out why certain colours, shapes and textures work so well together.
It’s a chance to feel more connected to the flowers you choose and the person creating them.
Daily Blooms hopes that shoppers will feel more educated after an experience in the store.
Conversations with the team and flower care cards offer insight into individual varieties, their characteristics and how to care for them at home.
You can also pop in after enjoying a coffee somewhere nearby and learn more.
For more information and to browse details about the new store, head here now.
