A trip to Ulta is never just about buying one or two things I’m running low on. It’s more like a test of my self-control (spoiler alert: I usually fail). What can I say? Beauty products make my heart sing. Unfortunately, they also make my bank account cry for mercy. So when Ulta hosts its big 21 Days of Beauty event, my heart practically belts out show tunes, because I know I’m about to save 50% on all the skincare, haircare and makeup I can’t get enough of.
The final week of Ulta’s 21 Days of Beauty starts now (and runs through Sept. 18), so the stakes are high. In other words, if you want to stock up and save, it’s now or never. The sale includes some of my all-time favorites, like Sunday Riley face oil, Laura Mercier foundation and the iconic Too Faced Better Than Sex mascara. There are also products that Yahoo’s resident beauty editor swears by — she calls the Color Wow Dream Coat Spray (a low $6 today) the best anti-frizz treatment she’s tried.
It’s important to note: Some 21 Days of Beauty items are on sale all week, while others are discounted for one day only. I picked a handful from each category to assemble the ultimate guide to Ulta’s final week of deals below. You’ll need to stay on your game by scoping out each day’s preview to devise a shopping plan. Go forth and be glam, because saving money is a beautiful thing.
Best Ulta weekly deals: Sept. 12 – Sept. 18
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“I waited a long time to try these because I didn’t believe the hype…but wow. These masks are incredible,” a fan wrote. “My skin glows for days after using them. After trying one, I went back and purchased a whole box.”
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Best Ulta deals for Friday, Sept. 12
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Yahoo’s Senior Beauty Editor Jennifer Romolini gave it a whirl and said: “I try hundreds of products a year and it’s rare that I enjoy one this much.”
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Best Ulta deals for Saturday, Sept. 13
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Shiseido Benfiance Wrinkling Smooth Day Cream, $39 (down from $78)
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Nars Blush, $18 (down from $36)
Best Ulta deals for Sunday, Sept. 14
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Smashbox The Original Photo Finish Primer, $17 (down from $34)
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GrandBrow Brown Enhancing Serum, $36.50 (down from $73)
Best Ulta deals for Monday, Sept. 15
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Best Ulta deals for Tuesday, Sept. 16
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Best Ulta deals for Wednesday, Sept. 17
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Best Ulta deals for Thursday, Sept. 18
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The reviews quoted above reflect the most recent versions at the time of publication.
This semi-annual event is basically the Holy Grail of beauty sales. (Getty)
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